1. What does the ‘B’ stand for?
2. Is that thing supposed to be a turd wearing a baseball uniform?
The organization finally saw it fit to address both of these questions in their first brand update in ten years.
Introducing the new official logo of the Boise Spuds:
The classic block ‘B’ remains, but there’s now a helpful reminder of the full team name around the outside, along with the year the franchise was established. The blue and cream colors are also now inverted, creating a much lighter overall look.
The secondary orange color forms the ring in the center. Two stars on the left and right are a nod to Félix Román and Dennis French, the two bonafide superstars who were the faces of the team for a good decade.
Accompanying the new logo are new uniforms for the 2052 season:
Clubhouse attendant Sandy Pérez, who promises the jerseys will look much better on the builds of actual baseball players.
The pinstripes are gone, and the Spuds will be rocking a classic raglan look as their primary home jersey. An alternate home jersey for day games features a blue button pad and the color of the ‘I’ in ‘BOISE’ inverted.
You’ll perhaps also notice that the home jerseys display the name of the city, Boise, rather than the team’s nickname. This is an intentional homage to the city, and part of the team’s new “Boise Pride” marketing campaign, which extends to TV ads, billboards, and includes several Boise-themed nights throughout the season. These include Basque Heritage Night, to honor Boise’s heavy Spanish population, and craft wine night, when ticketholders will get the chance to sample many of the finest wines from the Eagle Foothills.
“It’s time we remind everyone who we really do this for,” said team owner Francis Nephi Grigg IV. “Spuds are great, but we have to remember that spuds are a side dish. The main course is the city of Boise, and it’s the fans here who are the reason we come out and play every day.”
In line with the new campaign, the Spuds have all but completely removed O'Brien, the beloved Spuds’ mascot, from all marketing materials, though he can still be found on the left sleeve of the home jerseys.
Boise has plans to take the revamp even further, with a new ballpark scheduled to open in the next 3-5 years. The hopes are that the fresh look can usher in a new era of success for the ball club.
