At the press conference Dunn demonstrates the size of his... marketing budget.
Tripoli, December 16, 2044: "Let's be rid of this!"
And with those words, Generals General Manager Mike Dunn gleefully ripped up the logo of the Libyan Generals as he announced that effective immediately, the team was being rebranded as the Tripoli Piranhas.
"Since I took the helm of this organization, I made clear I was not pleased with the team's militaristic branding. The Generals? That's the best you can come up with? I particularly hated the team's logo, which simply has to be the ugliest logo ever created. What were they thinking?"
The horrid old logo."I shelled a couple hundred thousand dollars and hired a New York City marketing team which conducted months of exhaustive research, including surveys and focus groups. What they came up with was shit, too." (Source indicated that the consultants suggested the team be rebranded as "The Yankees" as successful club in the long-bankrupt Major League Baseball Association).
"So instead," Dunn continued, "I went to a playground in downtown Tripoli and saw children pretending they were man-eating fish -- and the idea dawned on me: piranhas!"
And with that, Dunn unveiled the team's new logo, which features a cartoon piranha and a bold, orange-yellow theme, far brighter than the drab olive green of the Generals' logo. The team's home and away uniforms contrast that orange-yellow with a cool brown-grey. "These are the colors of the beaches of Tripoli," the GM pointed out. "And off in the waters, no doubt, lurk a piranha or two." (The Tripoli Tourism Association later issued a press release denying that piranhas lurk off the coast).
The snazzy new logo.
The new logo and uniforms will form the basis of the team's marketing campaign for the 2045 UMEBA season. Fan interest as a result is expected to slightly. "Ultimately, this is about winning games, not having the snazziest uniforms," Dunn admitted. While pleased with the team's strong finish in '44, resulting in the Bancroft Division wildcard berth, he expects greater things in the coming year. "This rebranding is just a first step," he said. "Wait'll you see what we put on the field."
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